Virgil Edward July 18, 2017 Share July 18, 2017 Hey guys, would love to know what tips and tricks you use in grading a car commercial, particularly an SUV. This is my first time grading one, so it would really help if I know a thing or two about it. Thanks! 1 Link to comment Share on other sites
Thomas Singh July 18, 2017 Share July 18, 2017 A car commercial is like any other product commercials, it's about making the product look great. It could look clean and contemporary, gritty or surreal like the Honda Ignition spot that James walk you through in his premium article. Link to comment Share on other sites
Andy Minuth July 18, 2017 Share July 18, 2017 I coloured that one about a year ago: Our approach was to boost the reflexions on the car, which gives a nice texture and attracts the eye. So on many shots I boosted the contrast on specific regions of the car with tracked shapes. And always have an eye for the tires, so that they are not melting with a dark background. 4 Link to comment Share on other sites
Abby Bader July 18, 2017 Share July 18, 2017 So sharp and attractive, I love the balance between the softness and the sharpening. 1 Link to comment Share on other sites
Abby Bader July 19, 2017 Share July 19, 2017 I also think that paying extra attention to how to treat the highlights is very important. Personally, I like to bend the highlights to add more texture and even introduce other colors in the lower IRE levels of the highlights like soft orange/yellow or even red/magenta. 1 Link to comment Share on other sites
Abby Bader July 19, 2017 Share July 19, 2017 It depends on the natural ambience, look at the skies and surroundings to see what colors could be throw into the speculars. 1 Link to comment Share on other sites
Tom Evans July 27, 2017 Share July 27, 2017 Would be fun to see the ad when it's done! 1 Link to comment Share on other sites
