Coloured by James Bamford

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Before we actually started grading Honda 'Ignition', a treatment was shown to me to give me a chance to think about the project before we actually started grading. It was very useful. There were no references as such for the grade but director Aoife McArdle and I had lengthy conversations about where we wanted the grade to end up. It was a fluid process involving trial and error to gain the achieved look.

The commercial was shot on 35mm film which was a real treat as nothing really beats the feel of film. 

Sometimes you just need to stretch the image to its limits then come back a little to find that right balance

- James Bamford -

Setting the correct exposure

My starting point never really changes from job to job, I always get the film looking straight with good contrast, which enables me to see what the Director of Photography was aiming for and then I build on that base. This starting point invariably begins with film exposure and a curve grade.

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